Privacy policy

Privacy Policy – United States

Effective date: April 29, 2026

This Privacy Policy explains how Werner & Zimmermann GbR, Clara-Schumann-Straße 15, 74889 Sinsheim, Germany (“Personalify,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information in connection with https://personalify.com, our U.S.-facing shop, and related services.

This Privacy Policy is intended for visitors and customers located in the United States.

1. Contact

Privacy contact: info@personalify.com

Customer support: info@personalify.com

Contact form: https://personalify.com/pages/contact

Mailing address:

Werner & Zimmermann GbR

Clara-Schumann-Straße 15

74889 Sinsheim

Germany

2. Personal information we collect

Depending on how you use the website, we may collect the following categories of personal information:

A. Identifiers and contact details

Examples: name, email address, billing address, shipping address, phone number if provided for delivery or customer support, account login details, order number, customer ID, and similar identifiers.

B. Order and commercial information

Examples: products viewed, products purchased, cart contents, order history, discounts used, payment status, returns, refunds, replacements, customer service records, and fulfillment details.

C. Payment information

Payments are processed by third-party payment providers. We may receive payment status, transaction IDs, billing details, fraud-prevention signals, and limited payment information, but we do not store full payment card numbers.

D. Personalization and uploaded content

Examples: uploaded photos, images, artwork, names, dates, text, messages, design choices, product previews, and other personalization instructions.

Uploaded content may include personal information about you or other people, including children, family members, friends, or pets. Please upload only content that you have the right and permission to use.

E. Device, internet, and usage information

Examples: IP address, browser type, device type, operating system, referring URL, pages viewed, actions taken, session data, cookie identifiers, advertising identifiers, approximate location derived from IP address, and interactions with ads or emails.

F. Communications

Examples: emails, contact form submissions, support tickets, reviews, survey responses, complaints, photos submitted to show an order issue, and other communications with us.

G. Marketing preferences

Examples: newsletter signup status, email engagement, unsubscribe status, cookie settings, privacy choices, and opt-out preferences.

H. Inferences

Examples: preferences or interests inferred from product views, purchases, cart activity, or marketing interactions.

I. Sensitive personal information

We do not intentionally request sensitive personal information for ordinary orders. However, uploaded photos or messages may reveal sensitive information, such as health information, family relationships, age, race, ethnicity, religious context, or biometric-like characteristics. We do not use uploaded photos to identify people biometrically.

3. Sources of personal information

We collect personal information from:

you directly, such as when you place an order, upload a photo, contact support, create an account, or subscribe to emails;
your device or browser through cookies, pixels, logs, and similar technologies;
service providers, such as Shopify, payment processors, fulfillment partners, customer support tools, analytics tools, ad platforms, review tools, and shipping carriers;
third-party platforms when you interact with our ads, social media pages, or integrated services.

4. How we use personal information

We use personal information to:

operate the website and online shop;
process orders and payments;
personalize, finish, manufacture, package, and ship products;
create product previews and custom designs;
provide customer support;
handle returns, replacements, refunds, and complaints;
detect, prevent, and investigate fraud, abuse, security incidents, and unlawful activity;
send transactional messages, such as order confirmations and shipping updates;
send marketing emails if permitted by law or with your consent where required;
send cart reminders if permitted by law or with your consent where required;
improve products, templates, website functionality, and customer experience;
analyze website performance and marketing effectiveness;
show, measure, and improve advertising;
manage reviews and customer feedback;
comply with legal, tax, accounting, regulatory, and contractual obligations;
enforce our Terms of Service and protect our rights.

5. How we disclose personal information

We may disclose personal information to the following categories of recipients:

E-commerce platform and hosting providers, such as Shopify and infrastructure providers.
Payment providers and fraud-prevention services to process transactions and reduce fraud.
U.S. production and fulfillment partners to personalize, finish, package, and ship products.
Shipping carriers and logistics providers to deliver orders and manage delivery issues.
Customer support providers to respond to inquiries and support requests.
Email and marketing providers to send newsletters, cart reminders, and marketing emails.
Analytics providers to understand website usage and improve performance.
Advertising platforms to measure ads, build audiences, and deliver more relevant advertising.
Review platforms to collect or display customer feedback where used.
Professional advisors, such as lawyers, accountants, auditors, insurers, and tax advisors.
Government, law enforcement, regulators, or courts when required by law or to protect rights and safety.
Business transaction parties if we are involved in a merger, acquisition, financing, restructuring, asset sale, or similar transaction.

6. Cookies, pixels, and similar technologies

We use cookies, pixels, tags, SDKs, local storage, and similar technologies for:

essential website and checkout functions;
security and fraud prevention;
remembering preferences;
analytics and performance measurement;
marketing, retargeting, and advertising measurement.

You can manage cookie and advertising choices through https://personalify.com/pages/cookie-settings and https://personalify.com/pages/privacy-choices.

For more details, see our Cookie Notice & Privacy Choices.

7. Sale, sharing, and targeted advertising

Some U.S. privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. We do not sell personal information for money.

If we use advertising pixels, retargeting, customer lists, or similar ad technologies, we may disclose identifiers, device information, internet activity, and commercial information to advertising partners in a way that may be considered a “sale,” “sharing,” or “targeted advertising” under some state privacy laws.

You can opt out through https://personalify.com/pages/privacy-choices or by using a recognized browser-based opt-out signal where required by law, such as Global Privacy Control.

8. Notice at collection for California residents

At or before collection, we collect the categories of personal information listed in Section 2 for the purposes listed in Section 4 and disclose them as described in Section 5.

We retain personal information as described in Section 10.

We do not knowingly sell or share personal information of consumers under 16. The website is not directed to children under 13.

If we offer a discount, loyalty benefit, or incentive in exchange for personal information, we will provide any required financial incentive notice at the time of signup.

9. Your U.S. state privacy rights

Depending on your state of residence and subject to legal limitations, you may have the right to:

know or access the personal information we have collected about you;
receive a portable copy of certain personal information;
correct inaccurate personal information;
delete personal information;
opt out of sale, sharing, or targeted advertising;
limit certain uses of sensitive personal information, where applicable;
opt out of certain profiling decisions, where applicable;
appeal a denied privacy request.

To submit a request, contact us at info@personalify.com or use https://personalify.com/pages/data-request.

To opt out of sale, sharing, or targeted advertising, use https://personalify.com/pages/privacy-choices.

Appeals may be sent to info@personalify.com.

We will verify your request before responding. We may ask for information such as your email address, order number, or other details needed to confirm your identity and locate your records. You may use an authorized agent where permitted by law.

We will not discriminate against you for exercising privacy rights.

10. Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Typical retention periods:

Order and transaction records: as required for tax, accounting, legal, fraud-prevention, and contractual obligations, generally up to 10 years where required by applicable law.
Uploaded personalization files and design previews: generally up to 90 days after delivery, unless needed for customer support, reprint requests, legal, fraud-prevention, security, or quality-control purposes.
Customer support records: generally up to 3 years after the support case is closed, unless a longer period is needed for legal, fraud-prevention, chargeback, warranty, or dispute-resolution purposes.
Marketing email records: until you unsubscribe or we no longer need the record for lawful marketing compliance.
Cookie and analytics data: based on the cookie duration or provider settings described in our cookie tool.
Privacy request records: as needed to document and comply with applicable privacy laws.

11. Children’s privacy

The website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Customers may upload photos or names of children for personalized gifts. By doing so, the customer confirms that they are the child’s parent or legal guardian or have permission from the parent or legal guardian.

If you believe a child under 13 has provided personal information directly to us without appropriate consent, contact us at info@personalify.com.

12. International data transfers

Personalify is based in Germany. We may process, store, and transfer personal information in the United States, Germany, the European Economic Area, Canada, and other countries where our service providers operate. These countries may have privacy laws that differ from those in your state or country.

13. Security

We use reasonable technical, organizational, and administrative measures designed to protect personal information. However, no website, system, transmission, or storage method is completely secure.

14. Email marketing

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at info@personalify.com.

We may still send transactional or service-related emails, such as order confirmations, shipping updates, support replies, account notices, and legal notices.

We do not use SMS marketing for the U.S. test covered by this Privacy Policy.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on the website with a new effective date. If required by law, we will provide additional notice.

16. Contact us

For privacy questions or requests, contact:

Werner & Zimmermann GbR